User journey optimisation
Each task or function was subjected to journey optimisation across multiple touchpoints, in order to direct or influence the end-to-end experience.
‘Capture and Send’ function
We employed external agency Ladoo to help us design and implement the capture and send functionality. They had previous experience working with mobile OCR software. The intent was for the user to take photos of their important documentation direct on their mobile device, so it was important those captured images were cleaned up by the software as to avoid any issues the receiver may have.
Working with agile gave us the benefit of continuous iteration and testing. It was my job to make sure each iteration of the design was scrutinised to match the user story criteria, yet allowing for the app to be refined further during the design stage.