Build a single, WOVG site for Asbestos related advice.
The site will feature content from Department of Health, EPA, MWMG and WorkSafe. It, therefore, needs to be a neutral branded site, with reference to each partner.
At present, the current asbestos information is old, tired and difficult to find. The content is spread over numerous websites, numerous pages and is poorly structured. The content is also not aligned and features little interactivity. There is little consensus around the advice that exists at the moment, so all the copy needs to be aligned around a single voice.
Content should be fully responsive to all platforms and devices.
The site should be easy to ‘choose your adventure’, and get right the following issues:
- Audience Segmentation
- Task Prioritisation
- Workflow Process (progress of your journey)
- Guidance and Data Visualisation
The overall tone of the site should be one of
‘Asbestos can be dangerous, but if you manage the risks properly, it’s not going to be a problem’.